Fashion
Make each collection a reason to stay connected
Fashion customers may shop around seasonal drops, wardrobe needs and gifts. A useful program recognises those moments while accounting for returns and uneven product margins.
Recognise more than launch day
Map your annual calendar: core collections, seasonal drops and slower periods. Keep the everyday earn rule simple, then use a time-limited boost for a selected collection if the economics support it. Gibbond boosts use either a multiplier or flat bonus; they do not combine both. Make the dates and eligible products clear in the campaign copy.
Sample only: award 5 points per $1 on eligible apparel and accessories, offer $5 off for 500 points, and test a two-week boost on a new-season collection. Estimate redemption cost against a typical basket and the lower-margin items customers may buy.
Plan for returns and product mix
Fashion orders can include different sizes, colors and price points, and a return can change the points balance. Explain your refund and point-reversal policy in customer-facing terms. Use product exclusions to control point earning and automatic tier discounts where needed. Those exclusions do not restrict fixed or percentage reward codes, which apply across all items, so model redemption cost separately.
Common questions
Can a campaign reward a new collection?
Yes. A boost can target a collection for a scheduled period. Choose a multiplier or a flat bonus and check the expected cost before announcing it.
Can a tier promise early access to a drop?
A written tier perk is display copy. Your team needs a separate process to provide actual early access.
Do exclusions keep redeemed reward codes off selected products?
No. Exclusions apply to earning points and automatic tier discounts. Reward codes apply across all items for fixed and percentage rewards.