Coffee & tea
Reward the everyday cup and the curious customer
Beans and tea may be replenishment buys; brewers, gift sets and seasonal releases have different costs and purchase patterns. Make those differences part of the program design.
Separate consumables from equipment
Decide whether equipment, gifts and consumables should share an earn rate and redemption rules. Use product exclusions to control earning and automatic tier discounts on selected items; they do not restrict customer-redeemed reward codes. Model redeemed discounts separately before expanding them across categories. A short campaign can introduce a new roast or seasonal tea without permanently increasing the reward cost on every order.
Sample only: award 2 points per $1 on eligible beans and tea, offer $4 off for 400 points, and run a time-limited flat bonus on a seasonal tea collection. Model equipment and gift baskets separately before allowing reward redemption.
Explain points in customer terms
At that sample rate, a $50 eligible order earns 100 points, so four such orders reach the 400-point reward. Customers should see the current balance, points cost and redemption rules together. Review the discount against product mix, shipping and any existing sale.
Common questions
Should equipment use the same earn rate?
Only if margins and fulfilment support it. Otherwise, use product exclusions for earning and tier discounts, and assess redeemed rewards separately.
Can a tier include early access to a roast?
The tier can display that description, but a separate launch process is needed to grant real early access.
Can loyalty emails be sent automatically?
Gibbond does not send email itself. On eligible plans, Shopify Flow can connect supported loyalty events to a separately configured workflow and sender.