Sports gear
Keep customers ready for their next session
Some customers regularly replace consumables; apparel, accessories and durable equipment follow different buying cycles. Build the program around those real differences.
Map product life cycles
Separate items customers may replace or replenish—such as grips, balls or training nutrition—from apparel, accessories and longer-life equipment. Use order history to understand actual timing, not a blanket assumption that all sporting goods are repeat purchases. A clear base earn rate can support the whole store, while product exclusions can control earning and automatic tier discounts on selected items.
Sample only: award 3 points per $1 on eligible consumables, apparel and accessories, offer $9 off for 900 points, and test a short collection boost for a new-season running accessory range. Check the lower-margin product mix and any redeemed-code discount against contribution before launch.
Keep rewards useful across cycles
A customer who buys durable equipment less often may still value a reward for accessories or consumables. Make the points cost and reward terms easy to find, and model the code on the full order because fixed and percentage reward codes apply across all items. Exclusions only affect point earning and automatic tier discounts; they do not narrow customer-redeemed codes. Consider a minimum-order condition when configuring a reward and check it against typical baskets.
Common questions
Should every product earn at the same rate?
Only if the margins support it. Use product exclusions to control earning and automatic tier discounts, and model redeemed rewards separately.
Can a tier reward frequent equipment purchases?
Tiers use lifetime points, so members qualify based on points earned over time. Avoid promising a qualification cycle that your rules do not provide.
Can a reward code be limited by product exclusions?
No. Fixed and percentage reward codes apply across all items. Check the reward type and any minimum-order condition separately.