Pet food
Fit rewards to real replenishment baskets
Food and treats can bring customers back regularly, but pack sizes, shipping costs and household needs vary. Set the program around those differences.
Consider order size and fulfilment
Compare typical food orders with larger multi-pet baskets. Product margin alone does not show the cost of a bulky parcel, so include pick, pack and delivery when assessing discounts or free-shipping benefits. Avoid urgency that could encourage customers to buy more food than they need.
Sample only: award 3 points per $1 on eligible food and treats, then offer $6 off for 600 points. Model a $60 order and a larger household basket, including actual fulfilment costs and any shipping benefit, before enabling redemption.
Keep the promise simple
A spend-based earn rate naturally awards more points on a higher-value eligible basket. Use product exclusions to control which items earn points and receive automatic tier discounts. Fixed and percentage reward codes apply across all items; reward minimum-order conditions are configured separately. Model those costs against the expected basket. If you offer a tier multiplier or automatic checkout discount, test it against the lowest-margin qualifying products. Gibbond does not manage subscriptions or reorder schedules; describe those services only if your store operates them separately.
Common questions
Should a large food bag earn more points?
A spend-based rate will award more points on a higher-value qualifying order. Check that margin and delivery costs still work.
Can product exclusions limit a redeemed reward?
No. Exclusions apply to earning points and automatic tier discounts. Review the reward type and any minimum-order condition separately.
Can loyalty replace a subscription service?
No. Points and rewards do not manage subscriptions or replenishment orders.