Beauty & personal care
Reward routines without discounting every routine
Beauty shoppers may replenish essentials, try new formulas and build multi-step routines. A useful program can support all three while making product costs visible.
Balance replenishment and discovery
List the products customers regularly replace, the formulas you want them to discover, and the items where margin is already tight. Set a clear base earn rate, then use product exclusions to control which items earn points and receive automatic tier discounts. Exclusions do not limit customer-redeemed reward codes, so model those separately. For a launch, consider a scheduled boost on one collection and state its dates and eligibility plainly.
Sample only: award 5 points per $1 on eligible skincare, offer $5 off for 500 points, and test a two-week collection boost for a new cleanser range. Before launch, calculate reward costs against the margins of the items that qualify.
Keep benefits specific
Lifetime-points thresholds can distinguish tiers. A configured earn multiplier or automatic checkout discount can provide a tangible benefit. A written perk such as “early access to launches” is display copy; a separate launch process is needed to give customers real early access.
Common questions
Should every product earn points?
Only where the margin and program rules support it. Exclusions control earning and automatic tier discounts; they do not narrow a customer-redeemed discount code.
Can a tier promise early access automatically?
No. The perk description is shown to customers, but your team needs a separate process to provide actual access.
Can I run a collection launch campaign?
Gibbond boosts can target a collection with either a multiplier or a flat bonus. Choose one type, schedule it and check the cost first.